Shopware restructures management

With Herbert Lefering, Jorn Paulsen and Josua Seiler, three new directors strengthen the management of the store system provider shopware with immediate effect. In the future, the Management Board will consist only of Stefan and Sebastian Hamann, who will jointly manage the company.

As Director Sales, Herbert Lefering is now responsible for international sales at shopware. Before entering the IT industry, the qualified business economist (VWA) worked as a self-employed management consultant. For a decade, the sales expert was responsible for the development and management of Tobit Software AG's worldwide sales, before he initiated the EMEA business of the Canadian company GWAVA and managed it for 16 years.

As the new Director of SaaS Products Services at shopware, Jorn Paulsen is responsible for developing the SaaS market ("Software as a Service"). Lefering, who holds a degree in media informatics, gained his experience in the digital industry over a period of more than 20 years, initially as a developer in a Hamburg agency. In 2009, he moved to a Cologne-based eCommerce startup as Head of Product. There he developed the SaaS store system SUPR together with Tengelmann Ventures and the Otto Group. In the role of COO, he later played a key role in the acquisition by Wirecard AG, where as Vice President he drove the further scaling of the product.

Josua Seiler joins shopware management as new Director Product Technology. Seiler has been gaining experience with shopware since 2012, as the agency conexco was one of the few shopware partners to be entrusted with the implementation of complex projects from the very beginning under his management. Previously, Seiler was part of the founding team of pauldirekt GmbH and, as Managing Director, was responsible for the conception and successful development of one of Germany's leading online shopping clubs. He gained his first experiences already from 2001 with the development of various online shops.

Changes in the Management Board of shopware

In addition, the question of extending the contracts of the members of the Management Board was up for decision in rotation. The appointment of the brothers Stefan Hamann and Sebastian Hamann as members of the Management Board was extended until 31 December 2009.12.2022 extended. This is also an important decision regarding the management structure of shopware AG for the coming years. Stefan Heyne's appointment to the Management Board was not extended, so he will no longer be a member of the Management Board in the future. He joined the company in 2007 and has since been in charge of the sales department.

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